Producing the Dr. Randolph E-Comm wellness store was a deep dive into both design and functionality. We started with mood boards to define the brand’s aesthetic, then built the entire site from the ground up. Throughout the process, we refined the product presentation to enhance appeal and shifted the overall look to a more lifestyle-driven feel. The project evolved through multiple iterations, balancing clean design with user-friendly shopping experiences. As my first Shopify build, it was a hands-on lesson in e-commerce strategy, visual storytelling, and creating a seamless digital storefront.